Promo king Vaughan Arnell on a life behind the lens

Ahead of his talk at the Kinsale Sharks, where he'll be sharing is thoughts and experiences from three decades of making commercials and music videos, Vaughan Arnell gives us an insight into working with some of music's most recognisable names.

I’ve got a few things wrong, a few regrets. I did one video for Robbie [Williams] recently [Love My Life]. I did this a shoot on a beach. Anyway, Guy Chambers [producer] said to me, ‘did Robbie cry?’. I said, ‘no, why?’. Turns out it was a very emotional song for him and I had no idea, and I’d done this video on a beach; classic Robbie with girls and stuff. It's one of the only times I've misunderstood the meaning of a track. I phoned up the management and asked to reshoot the video.

https://www.shots.net/news/view/promo-k … d-the-lens

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