http://www.lovelive.tv/news/200
LoveLive Appointed To Optimise Robbie Williams' Digital Presence
LoveLive today announced that it has been commissioned by ie:music, Robbie Williams’ management team, to evolve the pop superstar’s YouTube channel into a global hub for fans to enjoy a fresh new look at Robbie from behind the scenes. Take a look at the channel here.
The LoveLive team will be responsible for the management of the channel in partnership with ie:music, in addition to an on-going content strategy which aims to make it the preferred destination for fans who want a unique look into Robbie Williams’ life as an international music icon.
By analysing trends in the viewing behaviour of fans watching Robbie’s videos, LoveLive will have an all-encompassing view of what videos work best on the channel. This will help to optimise the overall strategy and ensure long-term growth of subscribers to the channel. The ambition is to proactively provide a home for fans where they can find and watch exciting scenes of Robbie’s exuberant personality and viewers can expect exclusive and intimate videos this summer from Robbie’s ‘Take the Crown’ European Stadium tour.
Toby L, Creative Director, LoveLive said: “We are thrilled to have been chosen as the specialist company tasked with strengthening Robbie’s presence on YouTube. As part of our on-going channels and D2C endeavours, we are handpicking some of the world's leading names in music to assist on both a strategic and/or production level, and Robbie is the first of more artists to be announced as part of our continuing work - stay tuned for the next artist to collaborate with LoveLive."
Matt Proud, Head of Digital, ie:music said: “Robbie’s refreshed YouTube channel will give fans an even closer look into all aspects of his life: on-stage, on the road and at home. We are looking forward to working closely with LoveLive to help strengthen Robbie’s digital relationship with his international fanbase by creating an on-going stream of golden video content straight from the heart of the action. Together we want to continue to expand his stature on the YouTube platform to become the number one destination for Robbie Williams fans across the globe.”
To see inside the life of Robbie Williams and to watch his latest videos, visit his official YouTube channel at: youtube.com/robbiewilliamsvideos
